Their high time on site also likely has to do more with recording agents spending time in the KW.com backend then it does home buyers searching on their front-facing site – which simply isn’t that good.Įstately and Trulia also dropped rank this year, Trulia dropping from a prestigious 3rd rank to 4th and Estately dropping out of the top ten and dropping hard on average time on site. In 2018 KW.com was ranked 9th, 2019 they were ranked 8th, then in 2020 fell to 10th, now they have dropped out of the top 10 altogether. They are also much larger than all of the other Realty companies on the list. This is incredibly surprising since of all the national Realty companies they are spending the most on technology (far as we know). KW.com, Keller Williams flagship site, keeps dropping. So would websites that focus on commercial property, land property, or investment opportunities (like foreclosure sites). Those websites that are focused on apartment rentals would have their own separate list. What’s not included? The above are the highest trafficked residential, homes for sale websites in the U.S. Top 10 Real Estate Websites Real Estate Websites Real Estate Website Traffic Monthly Averages Nov. A real estate agent that idly waves their hand and says, “Your home will be listed on all the websites,” is a real estate agent you shouldn’t hire. I’ll start the 2021 real estate website traffic report next and then explain further after. Not all top real estate websites allow the agent to do anything extra to promote their clients’ homes on their platform (but most do!). As a top 1% sellers agent in the United States, serving Oregon and Washington, I pay extra to the top sites on behalf of my clients so their homes sell faster and for more (I already said that, but honestly most don’t understand huge impact it has), and so, of course, I want to know if the money I’m spending on these sites is effective. So every year I put out a report looking at the winners and loosers, which real estate websites are gaining in traffic and which are dropping. Top 10 Real Estate Websites by Traffic – 2021Ī top real estate agent will know the trends, which real estate websites have the most home buyers on them, and how to best promote their clients’ homes on those same sites so their homes get more attention, sell faster, and for more money.
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